The Business Travel Magazine

Unlocking the enjoyment in car rental

- James Turner Sales Director at Avis Budget Group

The defining moment of a customer’s rental journey often takes place at the end, after they return the car to the rental location. Customer confidence in both products and services is central to the car rental industry as we strive to offer an experience that is as enjoyable as possible from start to finish.

With this in mind, we have spent the last year refining both the customer and internal-facing elements of the return process.

In 2017, we launched our Avis Maintenanc­e and Damage Management System (MDMS), an industry-first mobile checking system that integrates a digital vehicle condition report into each rental agreement.

It offers extra transparen­cy and empowermen­t to the renter on return as the number plate, the miles travelled and any significan­t damage is photograph­ed, timed and logged.

This is then e-signed as acknowledg­ment by the renter and a copy is emailed directly to them as well as feeding into internal Avis systems where it serves as a permanent record for any follow-up that might be required. In short, it delivers complete transparen­cy of the maintenanc­e and repair processes – and in doing so, eliminates paperwork, reduces out-of-service time and optimises the internal supply chain.

As we look into the future of transporta­tion and mobility with significan­t vehicle innovation­s on the horizon, we will have an opportunit­y to embrace and integrate these emerging technologi­es to provide business and leisure customers with the most enjoyable, stress-free and modern travel experience as possible along their journey.

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