Virgin reduces fares and adds 'super train'

VIRGIN TRAINS is continuing to tempt customers away from air and road travel and on to rail following moves to reduce fares on its East Coast network by a third on day of travel.

Virgin began offering reduced advance fares on the day of travel in May, but the popularity of the fares has led the operator to dramatically expand their availability and the number of destinations on the East Coast route where they are sold. Based on the number of walk-up fares currently bought, Virgin Trains has calculated the changes could save customers up to £11million a year.

The East Coast route will additionally be upgraded with state-of-the-art Azuma trains this year which are among the most advanced passenger trains on the UK rail network.