New Kid on the Block

New Road Hotel, london

THE LOWDOWN This 80-room boutique property is due to open at the end of February in London’s East End. Located in Whitechapel, the independent hotel is set within a former textile factory and, with an ‘industrial design’ concept, retains original features such as exposed brickwork and large windows. The hotel will feature Marco Pierre White’s first Chophouse in London, serving meaty English classics “with a little French flair”. Guestrooms have 49-inch TVS, Hypnos beds and rainfall showers. A Loft apartment comes with a rooftop hot tub, there are two meeting rooms, a bar, and breakfast outlet Cereal Grind.

THAT'S a FACT The hotel is owned by three brothers whose father used to work at the former textile factory. The garment sector in the East End peaked in the 1960s but the factory closed in 2000 and has remained empty since.

THEY said it “While our prices are modest, the bespoke experience we offer is entirely unlike any other hotel in the area. It’s unique, interesting and in keeping with our ethos of creativity and independence through our signature industrial detailing.”

RATES Rates at New Road Hotel start from £169 per room on a bed and breakfast basis.