Market insight

The serviced apartments market in Germany is some way behind that of the UK and France but since 2010 it has grown by 112%, with an annual average occupancy of 77%, according to apartmentservice.de. This is set to continue, with some 13,000 units planned until 2019, an increase of 40%, and some 100,000 units forecast to open by 2030, representing 10% of the country's hospitality business. Top providers currently are Derag Livinghotels with 1,461 apartments, Adina Apartment Hotels (1,356), Aparthotel Adagio and Adagio Access (698), Citadines (556) and GHOTEL hotel & living (459). Branding is playing a major role in new projects, with micro apartments fast becoming a trend. Operators are also showing a strong interest in secondary destinations – a mark of the sector's growth.

Address: 1 Fairclough Street, Liverpool, L1 1FS Tel: 0151 703 7400 Email: H7332@adagio-city.com Adagio Birmingham is part of the Beorma Quarter Development scheme in Digbeth. The first phase of the development saw the conversion of the 35,000ft2 Grade II listed Cold Store building on Allison Street into the innovative Adagio aparthotel. The Beorma Quarter, which has received national recognition, provides a new wave of leisure and business capital to the city centre, with Adagio at the heart of the development. Its central position is an ideal base for business