VIRGIN ATLANTIC AIMS TO ‘DELIGHT’ WITH NEW FARES

virgin Atlantic will introduce three new economy fare types this spring as it responds to the rise of low-cost competition across the Atlantic. Economy Light is its first hand baggage-only offering and is also non-refundable and cannot be changed.

The middle tier, Economy Classic, includes checked baggage and seat selection, while Economy Delight additionally includes seats with more legroom (34-inch seat pitch rather than 31 inches) and premium check-in along with priority boarding. All three fare categories include meals, drinks and snacks on-board.

The airline says Economy Delight “will offer the leading economy product of any UK airline”.

Price points for the new fares have not been made available, nor a confirmed date for their introduction. The new fares fall in line with joint venture partner Delta Air Lines’ Basic Economy, Main Cabin and Delta Comfort+ fares. The airline will launch a new economy cabin in spring 2019 when it begins taking delivery of 12 Airbus A350-1000 aircraft.