The Business Travel Magazine - - The Review - Adrian Parkes Chief Ex­ec­u­tive. GTMC

It ap­pears the ini­tial mixed re­ac­tion to the in­tro­duc­tion of New Dis­tri­bu­tion Ca­pa­bil­ity (NDC) is begin­ning to sub­side.

A sur­vey has re­vealed that over a third of cor­po­rate travel buy­ers (35%) now re­gard NDC as pos­i­tive, com­pared with just over one in ten (11%) the year be­fore.

With this shift in at­ti­tude it seems timely to step back and see the ini­tia­tive as part of the big­ger trend to­wards change in con­tent dis­tri­bu­tion and in dig­i­tal­i­sa­tion.

Much has been made of the rise of ar­ti­fi­cial in­tel­li­gence (AI) tech­nol­ogy and chat­bots. And, as with NDC, there are early adopters and those that are still con­sid­er­ing how best to in­cor­po­rate au­to­ma­tion.

So far, tech­nol­ogy pow­ered by Nat­u­ral Lan­guage Pro­cess­ing (NLP) has been more widely adopted by leisure travel brands.

How­ever, there is enor­mous po­ten­tial for TMCS to har­ness AI to stream­line pro­cesses in ar­eas that mat­ter to busi­ness trav­ellers.

In our in­dus­try I see scope around ex­pense man­age­ment, itin­er­ar­ies that meet both pol­icy and trav­eller pref­er­ence and real-time changes. But the na­ture of our busi­ness means there will al­ways be a place for hu­man in­volve­ment.

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