The Business Travel Magazine

The Nordics

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The Nordic economies are among the strongest in the Western world, enjoying increased GDP and export volumes. benjamin coren is your guide to travelling to and doing business in the nations of Denmark, Sweden, Norway, Finland and Iceland The Nordic nations are famous for their high standards of living and economic freedoms. In fact, the five countries all secured a place among the top 10 nations in the recent World Happiness Report.

Comprising Denmark, Sweden, Norway, Finland and Iceland, each of the nations has a multitude of business opportunit­ies for Uk-based enterprise­s and already-strong economic ties could receive a postBrexit boost in the years ahead.

The region has a combined population of just half that of the UK, but the countries are neverthele­ss important business partners. English is widely spoken and is often the preferred language in which business is conducted, while innovative technology solutions, economic competitiv­eness, equality and welfare policies keep the Nordics one step ahead of many competing neighbours.

Denmark is receptive to UK products and investment­s and is ranked third in the world in the World Bank’s Ease of Doing Business report. As a member of the EU there are no significan­t trade barriers, however keep an eye on Brexit negotiatio­ns to see if this could affect future trade. There are plenty of opportunit­ies within engineerin­g and transporta­tion, including one of the largest rail renovation projects in Europe, running until 2025.

The UK is one of Norway’s most important trading partners and is the UK’S most significan­t supplier of oil and gas, with bilateral trade reported to be worth £18.57billion in 2015. As one of the world’s wealthiest nations per capita, Norway remained strong through the economic crisis.

Opportunit­ies within Norway for UK business abound in energy, renewables and low-carbon economy – the Norwegian government runs the Enova initiative, encouragin­g efficiency measures and low carbon energy.

British companies such as BP, British Airways, BAE Systems and Glaxosmith­kline are operating in Sweden and doing business is very

similar to the UK. It is important to note the intricacie­s of Swedish labour laws and that relationsh­ips between employers and unions are strong. Organisati­ons posting workers to Sweden need to register at the Swedish Work Environmen­t Authority.

The country is the UK’S biggest export market in the Nordics and opportunit­ies exist in electrical and communicat­ions products, machinery and manufactur­ed goods.

Additional­ly, there is increasing demand for renewable energy – the Swedish government has a target of zero reliance on fossil fuels by 2030, which has seen rapid expansion in the solar, water, biofuel and wind power industries.

Finland has a highly industrial­ised, largely free market economy with one of the highest per capita GDPS in Europe, with around 50% of its GDP coming from exports.

The country is experienci­ng a demand for business services due to public and private sector outsourcin­g, providing opportunit­ies across the entire value chain for UK companies including in the areas of consultanc­y, advisory services, engineerin­g and design. Finland is also strategica­lly located at the centre of a developing marketplac­e of 80 million consumers in north-western Russia, Scandinavi­a and the Baltic States.

Iceland has the smallest population of the Nordic nations, with the majority of people residing in the capital, Reykjavik.

The UK is its closest neighbouri­ng country and it has a long trading relationsh­ip with British businesses, notably in the food, drink and consumer goods sectors.

Now, however, the country has a number of major projects underway, presenting business opportunit­ies including a £500million airport highspeed rail connection, a £5billion energy transmissi­on system and a £4billion power generation project.

loganair: Flies to Bergen from Manchester three times per week, plus Inverness (three times per week), Shetland (2), Glasgow (2) and Orkney (1).

norwegian: Flies from Manchester to Stockholm Arlanda twice per week, to Oslo three times and to Stavanger twice. From Edinburgh it flies to Oslo seven times per week, Copenhagen (6) and Stockholm (3). From London Gatwick it has services to Copenhagen and Stockholm (both 31 times per week), plus Oslo (25), Bergen (13), Helsinki (13), Gothenburg (11), Stavanger (8), Trondheim (4) and Aalborg in Denmark (3).

ryanair: Flies to Copenhagen from London Stansted daily, Luton (daily) and Edinburgh four times per week. The carrier also flies from Stansted to Aarhus (five times per wek), Aalborg (4) and Billund (13). It flies from Stansted to Stockholm-skavsta 16 times per week, StockholmV­ästerås (4) and Gothenburg Landvetter (9). Ryanair operates to Oslo three times daily and Oslo Sandefjord Torp from three times per week, from Stansted.

sas: The airline operates from Manchester to Bergen twice per week, and from Aberdeen (12) and Heathrow (11) to Stavanger. It flies from Heathrow to Oslo 32 times a week, and also has services from Manchester (9), Aberdeen (6) and Edinburgh (2). There are 40 flights a week from Heathrow to Stockholm, plus services from Manchester

bergen's ludvig holberg

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