In brief...

The Business Travel Magazine - - The Conversation -

How do you per­suade busi­ness trav­ellers to fly to the US via Ice­land? We al­ready have a sig­nif­i­cant amount of busi­ness trav­ellers across the network, and price is key. The logic from the be­gin­ning – and it has been nice to have it con­firmed – is that if you are a small or medium-size busi­ness and look­ing at all your ex­penses you can't jus­tify $5,000 on a transat­lantic fare. We see a lot of smart busi­nesses who want value for money.

How would you sum up the low-cost mar­ket? Low-cost car­ri­ers have taken over Europe in the last ten years. They’ve been ef­fec­tive air­lines of­fer­ing great value for money. Ryanair has had in­cred­i­ble results – they’re so ef­fi­cient. But the legacy car­ri­ers are not stand­ing still, they’re re­spond­ing by adding seats in the back of the cabin and adding more fares. It's the con­sumers who win.

Any ob­ser­va­tions for bud­ding en­trepreneurs? If you start a busi­ness just to make money you will prob­a­bly fail. There will be a guy or girl who starts that same busi­ness out of pas­sion and I would put my money on them any day of the week. The five big­gest cor­po­ra­tions to­day are all tech busi­nesses and they’re also all run by their founders. Those founders could sell-up but they’re driven by pas­sion and that is ad­mirable.

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