The name game

The Business Travel Magazine - - Arrivals -

Do you know your Con­rads from your Canopys and your Sher­a­tons from your St Regis? Or how about Dolce from Days Inn? The ho­tel sec­tor is awash with brands, all promis­ing a dif­fer­ent ex­pe­ri­ence and ap­peal­ing to a dif­fer­ent cus­tomer de­mo­graphic. Or at least that's what the world's ma­jor ho­tel groups say. Fol­low­ing its merger with Star­wood, Mar­riott now has 30 brands while Ac­corho­tels is on the ac­qui­si­tion trail and IHG has just un­veiled Voco, an­other up­scale brand.

As a travel buyer, the pro­lif­er­a­tion of brands can cause seem­ingly need­less com­plex­ity. “Brands don’t mean any­thing any­more – it has be­come ridicu­lous,” says one travel buyer in this is­sue’s ex­tended fea­ture on the ho­tel sec­tor (p59-83). “It's dif­fi­cult to de­ter­mine what you're go­ing to get,” says an­other. This blur­ring of brands is among sev­eral buyer bug­bears with the ho­tel in­dus­try that are dis­cussed in this com­pre­hen­sive re­port, which also cov­ers new spend man­age­ment strate­gies, con­sol­i­da­tion in the in­dus­try, the rise of apartho­tels and more.

Else­where, we take a look at the power of data in a fea­ture on pre­dic­tive an­a­lyt­ics (p20-22), track the lat­est de­vel­op­ments in cor­po­rate pay­ments (p32-39) and find out how chauf­feur drive com­pa­nies are po­si­tion­ing their ser­vices against a wave of ride-hail­ing apps.

Fi­nally, if you've not reg­is­tered to at­tend The Busi­ness Travel Con­fer­ence yet, what are you wait­ing for? Our two-day con­fer­ence and ex­hi­bi­tion takes place on Septem­ber 11-12 at the Hil­ton Lon­don Bank­side and book­ers and buy­ers of busi­ness travel and meet­ings can sign-up for free. We look for­ward to see­ing you there!

Andy Hoskins, Ed­i­tor

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