Kurt Ekert on NDC “If we think about improving the user experience and helping airlines maximise their differentiation and helping corporations manage their programmes as effectively as possible, we’re very pro-ndc. We think it’ll be good for the industry as it evolves.
“The challenge has been that when new things come to market – e-ticketing for example – there’s a technology standard and so it can happen rapidly. But with NDC there is no actual common standard. It’s each airline by each airline, even within airline alliances.
“Most of the airline APIS are quite limited. They do a small amount of what they do in the B2C space so what they talk about in terms of their vision is not necessarily the reality currently. The aspiration is tremendous but there’s no easy technology medium to solve it and one-off solutions are not scalable.
“I think you’re going to see NDC become a reality here in Europe over the next couple of years and it’ll be on a continuing basis, but it’s got to be because key stakeholders get together and solve this.
“We’re still getting buyers in the room with TMCS, airlines, tech parties, the GDSS – and they have deep pockets. Getting everybody together to solve this collectively to me would be the right way to go.”