C Case STUDY UD

Meetings and a events are ei important to grow business, ss, develop strategy, teg further R&D and promote rom stakeholder de engagement for a global gl science-based as company active in health, h nutrition na and materials that improve performance. nce It implemented Cvent to manage ge meeting m and events, including assigning ning budgets, creating an event-specific website/mobile we app, managing delegate invitations, venue selection and more. Simultaneously, the business introduced purchasing cards to enable a limited number of people to manage last-minute expenses. But there were still challenges such as suppliers that needed immediate payment, cross-border payments, sustainability and visibility, so the organisation sought to develop a process based on four objectives: agility of booking, real-time payment capability, controls and security, and effective budget tracking. Citi and Cvent together determined that credit cards would be ideally suited as a payment method but traditional plastic was impractical as it would require cards with extremely high limits and sharing the card details with a number of suppliers. So they integrated Cvent’s meetings management platform with Citi’s Virtual Card Account platform, bringing real-time payment capability. “The combined tools not only meet the client’s objectives but bring the meetings management lifecycle on to a single platform, improving visibility and control,” says Steve Robson.