HILTON UNVEILS DEDICATED M&E BRAND

The Hilton group has launched a new hotel brand dedicated to meetings and events.

Signia Hilton properties – Hilton’s 17th brand – will have a minimum of 500 guestrooms and at least 75ft2 of meetings and event space per room. Located in major urban and resort destinations, the brand is expected to debut in 2020 with the Signia Hilton Orlando Bonnet Creek, followed by the Signia Hilton Atlanta and Signia Hilton Indianapolis. Most Signia hotels will be new-build properties and, initially, expansion will be focused on the United States.

‘Unparalleled’ meetings and event facilities will comprise large ballrooms, pre-function areas and a wide range of meeting rooms and breakout spaces.

“Signia Hilton is the latest example of Hilton's ability to successfully build brands from scratch, which is key to its organic growth strategy,” says a spokesperson for the Signia Hilton brand.