Business travellers shun the human touch

MORE than two-thirds of business travellers prefer to book their air travel digitally, via a computer or app, than by speaking to a consultant. That figure is even higher for hotel bookings, at 78%, and ground transport, at 71%, says a new report from CWT.

The report, also shows that booking travel on smartphones is growing – up to 41% currently, compared to 34% in 2018 and 32% in 2017.

Nearly half (45%) book through a computer, 11% by tablets and only 2% of business travellers claim to get help from a person, according to the report.

“Technology is becoming more and more dominant in the travel ecosystem,” says Andrew Jordan, CWT’S Chief Product and Technology Officer. “Digital transactions are taking over.”