NEW IDENTITY SIGNALS LOCKE ACCELERATION

serviced apartments specialist SACO has rebranded as Edyn, with its new group identity and online portal signalling a phase of rapid pan-european growth with nine new properties in the pipeline.

Edyn will bring the group’s portfolio of hospitality brands – SACO, Locke, The Moorgate extended-stay serviced apartments in London and boutique aparthotel The Wittenberg in Amsterdam – together under a new group identity. Nine new properties under the Locke brand, comprising more than 1,500 aparthotel rooms across the UK and Europe, will open by 2022.

“We’re on a journey of acceleration with the Locke brand and, as well as the pipeline of nine new destinations, we’re constantly looking for new opportunities across pan-european gateway and hub cities,” says Edyn Chief Executive Officer, Stephen Mccall.