BTA reaches out to industry's jobless

THE BUSINESS Travel Association has extended the reach of its new initiative, BTA Cares, which supports business travel professionals who have been impacted by Covid-19.

The programme aims to upskill and retrain people who have lost their jobs in the crisis and provide practical and informative advice to help them secure new roles.

Alongside a series of webinars, masterclasses and social events, the BTA has now set up a Facebook page to facilitate chat and build a stronger community.

BTA Chief Executive Clive Wratten said engagement so far has been very strong. “The demand is absolutely there. It’s not just our members who are reaching out. We’re also giving support to the employees of our partners – hotels and airlines – and across all levels of seniority."