TMC TRANSFORMATION

Steve Banks, CCO agiito: "During the pandemic we’ve been able to sort the fact from the fiction to help our customers. We hold some very valuable data and can use it to understand why people are travelling and the value of that travel."

Pete Snowdon, Commercial director tag: "We’re living in a world, especially in travel, where it’s not an off-the-shelf environment. Everything is complex and individual. No two enquiries are the same. We see ourselves moving from a consultant to a consultancy in terms of the information we are providing."

Sumit Gupta, Blue Cube travel Head of Client and Supplier management: "Technology is a must but it’s not the only thing. What is important is a good blend of online and offline. I think the biggest threat is the technology. We cannot rely completely on the technology because human assistance will be needed."

Simone Buckley, vp marketing emea tripactions: "The digital evolution has leapt five years. I never did my grocery shop online but I had to do it during lockdown, so everything I do now is on my phone. There will be more people interested in mobile first."