BUYER INSIGHT

MORE than one third of buyers say they are actively involved in their company’s rationale about the ROI of in-person meetings, according to an ITM survey (see page 24).

Sharing her experience with delegates at ITM'S virtual Trends Summit in December, Ami Taylor, Senior Director, Product Strategy EMEA Regional Lead at SAP Concur, said: "In order to identify the value it's important to work with multiple different areas within the business, particularly with human resources teams, on the return to travel and the ROI of travel."

Nikki Parsons, Global Travel & Meetings Manager for Arcadis, added: "What keeps us with a company is a sense of belonging, purpose and community.

"So, it was interesting recently at a senior leadership team meeting, where everybody was asked to reflect on 2021 and what they’ve learnt, and most of the senior leadership team talked about when they had got to meet in person. That was so inciteful for me."