IN THE PINK ... NOW

Cancer patient and farmerette Catherine Murphy from Newmarket is getting behind this year's Dairygold 'Wrap it Pink' campaign and you can learn all about that

DAIRYGOLD is once again helping to bring a bright splash of colour to the countryside with the return of its ‘Wrap It Pink’ campaign in association with the Irish Cancer Society.

Under the campaign, now in its third year, farmers are encouraged to wrap their silage bales in bright pink wrapping to both raise awareness of breast cancer in rural Ireland and raise vital funds for the society’s work.

To date the campaign has raised more than €30,000 for research and to fund the comprehensive range of specialists free services to help people facing breast cancer.

These include the Freephone Cancer Nurseline (1800 200 700), the 13 hospital based Daffodil Centres, the society’s Night Nursing service that cares for patients and end of life and its dedicated Volunteer Driver service that transports patients to their chemotherapy appointments.

Last year’s drive proved to be a massive success, with supplies of pink wrap selling out of Dairygold stores and fields across the country dotted with bright pink silage bales serving as a reminder to women of all ages to get checked.

John O’Connor, head of retail at Dairygold Co- Op Superstores, said the company was thrilled to be involved with the campaign again this year.

“This initiative has really caught the imaginations of farming families across the country, raising valuable funds for the Irish Cancer Society,” said Mr O’Connor.

“We are very grateful to farmers across the country that have supported this campaign over the past two years and delighted to see that other Irish CoOp’s and agri sector businesses embrace pink in the fight against breast cancer,” he added.

Mark Mellett, Head of Fundraising with the Irish Cancer Society, said they were delighted to have Dairygold back on board this year.

“The campaign is a fantastic show of support from the farming community for 2,800 women who are diagnosed with breast cancer in Ireland each year,” he said.

“Wrap It Pink is about supporting mothers, daughters, sisters, aunts, and anyone who has been affected by breast cancer. The campaign helps provide much needed funds for vital breast cancer research and services across the country,” he added.

Pink silage wrap will be available from Dairygold Co- Op Superstores and at www.coopsuperstores.ie.

Caterine Murphy (right) from Newmarket who was diagnosed with breats cancer four-years ago launching the 2017 ‘Wrap It Pink’ campaign with Ellen Kearney from the Irish Cancer Society and Dairygold’s Gillian Foley and John O’Carroll. Photo: Arthur Ellis.