Mallow card is the gift that keeps on giv­ing

The Corkman - - CHRISTMAS IN MALLOW -

With Christ­mas loom­ing large on the hori­zon Mallow Cham­ber has re­vived an ini­tia­tive aimed at giv­ing lo­cal com­merce a wel­come sea­sonal boost.

De­vel­oped by the Cham­ber in con­junc­tion with The Gift Voucher Shop, the com­pany be­hind the One4all Gift Card, the Mallow Gift Card has been her­alded as a way to mo­ti­vate staff with a tax-free ben­e­fit while at the same time help stim­u­late the lo­cal economy.

“Gift cards are avail­able from €15 to €500 from Katie’s Newsagent and can be used to pur­chase items in up to 60 re­tail out­lets in Mallow, all of which are listed on the Mallow Cham­ber web­site,” said Cham­ber pres­i­dent Pat Hayes.

“An­other ben­e­fit of the Gift Card is the taxfree ben­e­fit it pro­vides to em­ploy­ers who use the it to re­ward and mo­ti­vate their staff,” he added.

Un­der the scheme em­ploy­ers can gift their em­ploy­ees a one-off tax free pay­ment of up to €500 per year that will be ex­empt from in­come tax, USC and em­ployee and em­ployer PRSI.

The Cham­ber pointed out that if em­ploy­ees on a 40% tax rate were to re­ceive €500 net salary, the cost to an em­ployer would be a gross salary of €1041.67 in ad­di­tion to em­ploy­ers PRSI at 10.75%. This would re­sult in a to­tal cost to the em­ployer of €1153.65. There­fore, po­ten­tially gen­er­at­ing a sav­ing of up to €653.65 to em­ploy­ers for each em­ployee (at the top tax rate) that re­ceives a €500 Gift Card.

Mr Hayes said re­search showed that in­creased mo­ti­va­tion can boost em­ployee pro­duc­tiv­ity by as much as 44%.

“Through the card em­ploy­ees will have ac­cess to a huge of op­tions, from treat­ing them­selves to a new out­fit just in time for Christ­mas, a night away out at one of Mallow’s many top-qual­ity restau­rants or the lat­est gad­gets and tech­nol­ogy,” he said.

“It’s in­no­va­tive and prac­ti­cal and al­lows busi­nesses in Mallow to not only re­ward and in­cen­tivise their em­ploy­ees, but also to stim­u­late trade in the town. It’s a great way to re­ward staff through a one-off ben­e­fit and will help drive cus­tomer and staff loy­alty.”

Any busi­nesses wish­ing to pur­chase the Mallow Cham­ber gift card can con­tact One4all di­rectly on 01-8708181 or e-mail corp­[email protected] one4all.ie. For more in­for­ma­tion about the ini­tia­tive visit www.mal­lowcham­ber.ie.

Santa pic­tured at Mar­ket Square with Oon­agh Long Stovell and her grand­son Harry Ah­erne last Satur­day af­ter­noon.

Stephen and his team at the Gallery Bar & Restau­rant in Mallow are gear­ing up for the busy Christ­mas sea­son ahead.

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