Ballyhoura takes the online route to boost tourism
BALLYHOURA Country is gearing up in spite of the challenging times facing the tourism industry and is preparing to virtually launch a new tourism website, ‘VisitBallyhoura.com’, next Thursday, May 7, at 11am.
The vision is to boost online presence for Ballyhoura Country and set the region apart to capture the imaginations of visitors within Ireland and overseas.
The new website aims to relaunch tourism in the region and act as a continuing support to local tourism businesses and community tourism groups.
A key driver for tourism over the coming couple of years will be domestic travel and tourism as the world travel market gets back on its feet.
Jana Mannion, Tourism Marketing Officer for Ballyhoura Country, highlights the importance of collaborative and cohesive strategy of promoting the region during this challenging time.
“It is important to stay positive, plan ahead and find new opportunities,” she said. “Now it’s time to boost awareness, so when this is over, and travel demand is released, we are on top of the game.”
Famed for its beauty and wild places, Ballyhoura Country provides the perfect setting for an action-packed, activity-based holiday, giving the opportunity to stroll through medieval history or unwind alongside its riverbanks, parks and gardens.
Situated at the crossroads of Munster, on the borders of counties Tipperary, Limerick and Cork, Ballyhoura Country is an area of undulating green pastures, woodlands, hills and mountains.
The ancient and unspoilt landscape, an abundance of significant heritage sites, thrilling outdoor activities and friendly people make it the perfect place to discover rural Ireland.
The new Ballyhoura website will allow visitors to virtually view and plan their holidays through high quality and engaging content.
Down-to-earth, honest, fun, family-friendly and real are some of the attributes that will come to mind when scrolling through the website.
A modern and mobile-optimised website will give users an online one-stop-shop with all the information about Ballyhoura tourism attractions; activity providers; trails; places to stay and eat; and events and festivals that are happening in the region.
The tone will be friendly and dynamic, and it will revolve around the visitor needs and ‘feelings’.
Visit www.visitballyhoura. com, and the official launch will take place via Facebook live stream. For tourism business interested in profiling on the Visit Ballyhoura website, contact Ballyhoura Tourism Marketing Officer via email on jmannion@ballyhoura.org.