£45,000 That’s Romeo Beckham’s fee for posing in a Burberry raincoat
... while big brother Brooklyn earns £3 an hour serving coffee
THE family brand is already worth £210 million – but that hasn’t stopped the Beckhams sending their 12-year-old son out to work.
And now The Mail on Sunday can reveal just how much Romeo Beckham has contributed to the family coffers in his new job as a model for Burberry – £45,000.
For the day’s work involved, that puts him, hour-for-hour, among the world’s highest-earning models. For an eight-hour day, this would work out at £93.75 a minute.
His lucrative pay packet has ruffled feathers with some of Burberry’s other ‘ambassadors’, who typically earn less than half that rate. But the coverage the fashion label has received for casting the angelic-faced youngster in their new Christmas advert suggests it may have been money well spent.
Although Romeo is yet to outearn models such as Cara Delevingne and Kate Moss, who together turned on the Christmas lights at Burberry’s flagship store in Paris last week, his payment is exceptional in the world of male models, who are traditionally paid far less than their female counterparts.
‘Burberry Boy’ Jamie Campbell Bower, 25, told The Mail on Sunday that it would be difficult for other models to match that pay cheque. ‘Romeo has set some hard steps to follow in,’ he said.
The deal was struck with the
‘These are some hard
steps to follow in’
help of Simon Fuller, the former Spice Girls manager who has masterminded the success of Brand Beckham, netting Victoria alone £100 million. In the current advert, Romeo plays a cupid-like figure, dancing in a Burberry trench coat, £315 cashmere scarf in the brand’s distinctive camel, black, white and red check, and a black suit.
It is not the first time he has modelled for Burberry, as at the age of ten he fronted its spring/summer 2013 advertising campaign.
His pay is in contrast to big brother Brooklyn, who has been earning pocket money in way more typical for teenagers. He received a reported £2.68 an hour working in a French cafe in Kensington, West London, over the recent half-term – since as a 15-year-old he was not eligible for the minimum wage. Dad David popped in twice, tipping generously by all accounts.
But Brooklyn is no stranger to modelling himself. Last week he appeared in The New York Times Style magazine, in a series of moody black-and-white images, modelling Prada and Gap alongside 17-year-old model Lady Jean Campbell.
But sources say he was paid just a token sum, dwarfed by his little brother’s Burberry pay cheque.