The pot belly dad bag, just perfect for beer and crisps

FASHION has long eschewed the beer belly – the badge of the slovenly couch potato. Until now.

Introducing the ‘Dadbag’: the bum bag that gives the wearer an instant beer belly. Designed by Londonbased art director Albert Pukies, pictured right with his, it guarantees the male wearer a ‘dad bod’ from hell, complete with hairy, naked, pot belly. ‘I made the Dadbag because I’m desperate to have a dad bod but I’m also very concerned about the health risks associated with it,’ said Albert. ‘The solution is simple: a bum bag with a proper dad belly printed on it. Now I can put on a dad bod whenever I feel like it and even store my valuables in it.’

Accessorise with socks and sandals.