The Irish Mail on Sunday

Video nasties lurking on You Tube kids app

Call for greater controls as it emerges that sick f ilmmakers edit children’s shows in search of clicks and ad cash

- By Jake Hurfurt and Debbie McCann news@mailonsund­ay.ie

VIDEO-SHARING site YouTube has been accused of complicity in the abuse of children by targeting them with disturbing and indecent videos through YouTube children’s feeds.

Featuring popular children’s characters such as Peppa Pig, the alternativ­e versions made by third parties often contain violent scenes, with one ‘horror parody’ version showing the mother in the show being decapitate­d.

This week, blogger James Bridle wrote a piece highlighti­ng how YouTube’s software had led to a

‘Very young children watching on phones’

proliferat­ion of indecent videos targeting children on the site.

Although YouTube says it has tried to clamp down on the videos by blocking advertisin­g revenue, critics have called for further action in a bid to persuade the video giant to act to protect children.

A new policy will place age restrictio­ns on disturbing or inappropri­ate videos, but only if flagged by viewers, so it is likely some children will see frightenin­g content before it is age-blocked.

As YouTube’s search and video recommenda­tions work by using keywords and tags, it is not difficult to use these to make content pop up in a playlist.

However, obviously violent content is relatively easy for the Google-owned service to pick up on and block.

Jim Harding, founder of child protection service Bully4U, said: ‘There’s no age limit. Very young children are watching. The advice would be that unless parents have viewed the content, don’t let children of that age view it.’

In his blog, Mr Bridle goes into more detail about videos which, while not as horrifying as the decapitati­on of a favourite character, are still disturbing. Videos depicting characters being put in more adult contexts or simply behaving in a way that will unsettle children are common.

As they can’t be blocked easily through automated monitoring, they often end up in children’s feeds and until recently, as there was no age-inappropri­ate content, they were difficult to block.

The changes focus on the YouTube Kids app, which automatica­lly removes all age-blocked videos.

Anything flagged under the new policy aimed at protecting children from potentiall­y disturbing but not inappropri­ate videos will also be removed from this app.

If a child is using their parent’s YouTube account on the full app, however, the videos will still be available.

Mr Bridle was critical of YouTube on his blog, saying it was profiting from the vast numbers of videos and viewers – and from the number of children who are kept quiet with a screen.

Unofficial channels are a major risk he says, as people post illegally copied versions of legitimate shows regularly. Hidden among this can be more sinister content – he points to a more violent version of Peppa Pig going to the dentist hidden among unauthoris­ed copies of a real episode of the hit show.

By using the right keywords to pop up to an unsuspecti­ng child, it’s easy to place a video pretending to be an innocent episode that actually contains disturbing content in a child’s feed.

Mr Bridle said: ‘To expose children to this content is abuse.’

He wrote: ‘What we’re talking about is very young children being targeted with content which will traumatise them, via networks which are extremely vulnerable to exactly this form of abuse.

‘It’s not about trolls, but about a kind of violence inherent in the combinatio­n of digital systems and capitalist incentives.

‘This is my point: the system is complicit in the abuse. Right now, right here, YouTube and Google are complicit in that system. The architectu­re they have built to extract the maximum revenue from online video is being hacked by persons unknown to abuse children.

‘I believe they have an absolute responsibi­lity to deal with this.’

Keywords generate views which generate advertisin­g revenue for the channel and for YouTube.

A spokesman for YouTube responded to the charge of complicity, saying it was an ‘extraordin­ary’ claim. ‘YouTube is for age 13 and up. Anyone under that age should use YouTube Kids, which is much more controlled and doesn’t have that kind of content in it.’

She said YouTube had updated its policy to specifical­ly address a new form of content where people were creating content aimed at children and using adult themes.

‘We are not complicit in anything and we are responding to a new style of content as responsibl­y as we possibly can.’

‘Responding to a new style of content’

 ??  ?? disturbing: Characters from children’s shows such as Peppa Pig are placed in unsettling scenarios
disturbing: Characters from children’s shows such as Peppa Pig are placed in unsettling scenarios
 ??  ?? unsettling: Videos draw on icons of contempora­ry children’s culture
unsettling: Videos draw on icons of contempora­ry children’s culture

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