How Elaine’s red car­pet dresses in­spired new range of big girl gowns

The Irish Mail on Sunday - - COMMENT - By Ni­amh Walsh SHOW­BUSI­NESS ED­I­TOR

DAY­TIME tele­vi­sion dar­ling Elaine Crow­ley looks set to en­ter the fash­ion world with her own line of epony­mous evening wear, the Ir­ish Mail on Sun­day can re­veal.

The stylish TV3 host has col­lab­o­rated with pop­u­lar cloth­ing brand So Amaz­ing to re­lease a col­lec­tion of ready-towear evening dresses.

Speak­ing to the MoS, Elaine re­vealed she hit on the idea af­ter find­ing it a daunt­ing and dif­fi­cult task to find ap­pro­pri­ate gowns for for­mal oc­ca­sions.

‘I am launch­ing a col­lec­tion of evening dresses for size 12 up,’ she said. ‘I find it next to im­pos­si­ble to find dresses for oc­ca­sions. So Amaz­ing have been dress­ing me for a while now and they de­signed a few be­spoke looks for me. So we de­cided to col­lab­o­rate on a range of stylish evening wear.’

And curvy Elaine has been work­ing hard with the fash­ion brand on per­fect­ing her new range which will be called The Elaine Col­lec­tion. ‘We are just sign­ing off on de­signs and are wait­ing for the sam­ples to ar­rive,’ she said. ‘Hope­fully by the end of the sum­mer the first col­lec­tion will be avail­able.’

In re­cent months the pre­sen­ter has de­buted some of her favourite looks on the red car­pet, in­clud­ing the IFTAs in Dublin’s Man­sion House and the VIP Style Awards in Dublin’s Marker Ho­tel. Giv­ing fash­ion lovers a taste of what is to come, her style to date boasts com­pli­men­tary yet flirty neck­lines, with some dresses fea­tur­ing pock­ets for a fun and unique twist. The 40-year-old has al­ways been very open and hon­est about her per­cep­tions of body im­age and weight.

She said: ‘I re­mem­ber when I hit 30, I was look­ing at my­self in the mir­ror think­ing I was fat and say­ing to my­self, “Oh look at that lump and look at that bump” – and I was only lovely when I was 30. I was a size 12.

‘I looked great. And I still wasn’t happy with my­self. And do you know what? To­day is as good as it gets, there’s no point beat­ing your­self up as you’ll re­gret it after­wards.

‘I put off do­ing so many things in my life be­cause I wasn’t happy with how I looked, which is so silly.’

So with her own day­time chat show pulling in the view­ers and now her own fash­ion range, Elaine surely has a lot to smile about.

A tAste of whAt’s to

come: The TV3 pre­sen­ter wows on the red car­pet in her So Amaz­ing gowns

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