Why do we indulge Gwyneth and her expansive tastes?

THE latest instalment in the Everyone-HatesGwyneth-Paltrow season began this week with the news that the reason she pulled out of her relationship with publishers Condé Nast is because they insisted on fact-checking.

This was too old school for Gwyneth, who wanted a more ‘expansive space’ for the print version of her website, Goop. An expansive space, for your information, is one in which women can steam their vaginas in comfort without fear of interference from meddlesome science types.

What shed more light on Gwyneth’s character, though, was not the aversion to evidence but the courting of controversy for financial reasons. Every time Goop made a dippy claim – about vagina steaming, for instance – traffic to the site increased. ‘I can monetise those eyeballs,’ GP remarked, yuckily.