The Irish Mail on Sunday

Vogue: I shop on secret site where all the stuff is FREE

- NIAMH WALSH thediary@mailonsund­ay.ie

VOGUE Williams has revealed that she is flooded with gifts – and shops on a special free and exclusive website for social media stars.

The presenter spills the beans about the perks of celebrity in her new RTÉ documentar­y.

In Vogue, My Sponsored Life she tells how she has access to a website for famous influencer­s – where she can order goods without paying for anything: ‘It’s like online shopping but you are not paying for anything. So you are just clicking on things you want that brands have offered on the off-chance you will post about them or Insta-story about them.

‘That is just crazy – but it is also absolutely amazing. I just got some new bed sheets today and I didn’t have to pay for them,’ she says.

In her documentar­y, the new mother delves into how ‘likes’ and retweets have created online empires for a generation of social media stars known as influencer­s.

And thanks to her 83,000 Twitter followers and 343,000 Instagram followers, the gifts keep rolling in. ‘I am a lucky b **** ,’ she admits. ‘Companies send me gifts in the hopes I will post about them. I get a lot of free trips away. But if it is a really good product I will just share it with people, even if I’m not being paid.’

But there are some things she won’t endorse.

Vogue was recently asked, postpregna­ncy, to post about an intimate spray but flatly refused.

‘Those sorts of things are private. I guess anything below the waist I won’t promote,’ she says. ‘No, maybe I could do it for €100,000.’ Vogue: My Sponsored Life airs this Wednesday at 9.30pm on RTÉ2.

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