HOW SPONSORS HAVE REACTED

CRISTIANO RONALDO’S £1billion deal with Nike and other lucrative sponsorships are hanging in the balance over the historical rape claim.

The Juventus star signed an eye-watering lifetime deal with Nike two years ago but the US sportswear giant seems to be questioning the contract after claiming it was ‘deeply concerned’ by the allegations.

ELECTRONIC ARTS has featured Ronaldo on the cover of its FIFA series for two years but they, too, are ready to put distance between themselves and the player.

DAZN, the ‘Netflix for sports’ streaming service which signed Ronaldo as a global ambassador when it launched in Italy in August, said: ‘We take allegations of this nature extremely seriously and continue to monitor the situation closely.’

JUVENTUS have taken a hit with the club’s share price taking a 10 per cent dive on Friday.