Vi­ta­min B12 jabs are just the job for tired luvvies

But doc­tors tell them: Go and eat an egg sand­wich in­stead

The Irish Mail on Sunday - - TALK OF THE TOWN - By Zoe Grif­fin and So­phie Cock­er­ham [email protected]­sun­

IT is the lat­est celebrity health fix – vi­ta­mins in­jected di­rectly into mus­cle tis­sue.

Not so long ago the trendy way to de­liver en­ergy-boost­ing min­er­als was by in­tra­venous drip. But it seems that, dar­ling, is so last year and fast-act­ing vi­ta­min B12 in­jec­tions are now find­ing favour in luvvie land.

‘Some­one might want it if they were ve­gan’

Madonna, Rita Ora, Lily Allen, Meg Matthews and Dani Dyer are fans, while Tamzin Outh­waite and Denise Van Outen praised the €33 jabs on so­cial me­dia last week

B12 helps with the func­tion­ing of the ner­vous sys­tem and the cre­ation of red blood cells.

The craze has been fu­elled partly by the up­surge in ve­g­an­ism, which can of­ten lead to B12 de­fi­ciency. The sy­ringe in­jec­tions prom­ise to boost en­ergy lev­els, help with weight loss and fight de­pres­sion.

Julie Miles, of Re­viv Global which of­fers the jabs, said: ‘There is a huge mar­ket now. Some of our clients come in weekly for in­jec­tions, some twice a week if they’re work­ing to­wards a spe­cific goal.

‘Some peo­ple feel a boost im­me­di­ately. For oth­ers, it might take un­til the next day, as it re­leases more slowly from the mus­cle.’

But med­i­cal ex­perts have ex­pressed doubts. Doc­tor and nu­tri­tion­ist Car­rie Rux­ton said: ‘I don’t know why a healthy young per­son would need any Vi­ta­min B12 in­jec­tions, be­cause all they need to do is go and have an egg sand­wich, or a nice bit of roast lamb.

‘I sup­pose some­one might want to take it if they were strictly ve­gan, but all you would need to do is take an oral sup­ple­ment. I would not touch vi­ta­min in­jec­tions with a barge pole, even if it was a qual­i­fied per­son giv­ing them.’

While Re­viv Global uses reg­is­tered nurses to ad­min­is­ter the pro­ce­dure, the prac­tice is said to be less reg­u­lated in other busi­nesses.

But the celebri­ties are en­joy­ing them­selves. ‘For some­one who used to have a nee­dle pho­bia that went pretty smoothly. Look­ing for­ward to feel­ing the ben­e­fits,’ said Outh­waite on In­sta­gram.

Van Outen said: ‘Had my B12 jab to help get me through Jan­uary.’

NEE­DLE: Up for the jab are, from left, Meg Matthews, Dani Dyer and Denise van Outen

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