A €790 heated gemstone yoga mat, a €450 vase... has Gwynnie consciously uncoupled from reality?
IF YOU fancy losing some weight during lockdown, you could make your purse slimmer by buying Gwyneth Paltrow’s new heated yoga mat – it’ll cost you $700 (€790). The gadget has just been added to the Hollywood star’s much mocked online Goop store, at a price beyond most people’s reach.
Ms Paltrow, worth an estimated $177m (€146m), waxes lyrical about the benefits of the pricey accessory.
‘Allow us to introduce you to infrared mats,’ the 48-year-old writes. ‘While still warming, they’re a less sweaty experience than a full-on sauna, and they’re more versatile: you can make it the foundation of your yoga or meditation practice if you’d like, or you could just chill on top of it with a book or a movie.’
Goop associate editor Kelly Martin also raves about its benefits, saying: ‘You just set it up on your bed or couch, preheat the blanket, wrap yourself up like a burrito, and let the power of infrared – plus internal layers of tourmaline, amethyst and charcoal – do its magic.’
Other products in her range of new ‘investment-worthy detox tools’ include a €410 air purifier and a €450 flower vase. There is also a ring that tracks the wearer’s fitness, priced at €250, and a €200 fasting kit consisting of sachets of tea and soup.
Ms Paltrow, who is married to producer Brad Falchuk after her infamous ‘conscious uncoupling’ from Coldplay singer Chris Martin in 2014, created Goop as a lifestyle newsletter in 2008 but it has since become a $270m (€222m) global brand.