L’Oréal Paris Elvive Dream Lengths 8 Second Wonder Water

€11.99 RRP, grocery & pharmacy

This new conditioning lotion is being sold at a rate of one bottle per minute in the US since its launch, selling out repeatedly. The lotion is an intensive conditioner for sleeker lengths and zero frizz that takes just eight seconds to work. Not an everyday product, it’s designed to replace your regular conditioner up to three times per week. Inside the lotion is

Lamellar technology, molecules that ‘fill in’ cracks in the hair fibres (without silicones) to leave the hair lengths sleek and shiny.