Holly goes full Gwynnie with crystal-healing energy editor

IT IS the sort of gimmick worthy of Gwyneth Paltrow’s Goop empire – but Holly Willoughby has hired a socalled ‘energy editor’ for her new lifestyle brand.

The 41-year-old This Morning host launched Wylde Moon, which boasts a podcast and online magazine, earlier this month with a 14strong staff roster. As well as traditional roles such as style editor, Holly, right, has also hired Emma Lucy Knowles, left, who describes herself as a ‘clair-everything, a healer, a reader, and a crystal whisperer’, to pick a crystal of the month and help subscribers ‘relax into their senses’. Gwynnie’s

Goop brand also features crystals on its website. In 2018, Holly – who runs the project with sister Kelly – pulled out of Truly, a lifestyle brand she had created with Dragons’ Den star Peter Jones and his wife Tara, saying she was too busy.