Treat of the week

L’Oréal Professional Hair The Love

Campaign supporting Look Good Feel Better

L’Oréal Professional began this Hair The Love social media campaign a few years ago for salons, stylists and customers to share a little love about how hair affects their wellbeing and

confidence. Poignant in light of the last couple of years when salons had no regular services, the campaign highlighted the importance of the stylist/ customer relationship in a person’s life. This year, L’Oréal will donate €1 for every Instagram post featuring the hashtag #hairthelove2022ire to

the charity Look Good Feel Better, which offers free beauty workshops for women going through cancer treatment. The campaign is now live. Simply upload an image and tag your favourite stylist or salon and @ lorealpro_education_uki using the hashtag and the donation will be made in your name.