➤➤ ACCORDING

to the brand experts Tirlán, the new name for Glanbia represents the ‘deep connection and relationship between the co-op, its people and the land they work’. What pretentious twaddle. If Tirlán’s not careful it will become a byword for being totally out of touch with a cost-of-living crisis that is likely to make its foodstuffs unaffordable for many people.