➤➤ IT SOUNDS

like the ultimate coup for the wellness industry, recruiting the permanently wasted Kate Moss so that the icon of cool is about to flog her own range of healing crystals and weird potions promising everything from eternal youth to blissful sobriety. Yet, don’t recent photographs of the newly clean-living Kate show her either clutching a packet of 20 or puffing on a fag? It can’t say much for the miraculous powers of her wellness products that they are so useless as a stop smoking aid.