Im­age of the week Opera back­lash

The Irish Times - Business - - BUSINESS | INTERVIEW -

It is one of the 20th cen­tury’s most fa­mous land­marks, but not even the ar­chi­tec­tural won­der that is the Syd­ney Opera House can es­cape com­mer­cial­i­sa­tion. When sport­ing body Rac­ing NSW said it would be il­lu­mi­nat­ing its fa­mous “sails” with an ad­ver­tise­ment for its Ever­est Cup horse race, pro­tes­tors were ready for it, shin­ing torches and boo­ing as the light­ing dis­play be­gan. With shades of mag­a­zine FHM’s de­ci­sion to project an im­age of model and pre­sen­ter Gail Porter on the side of Lon­don’s Houses of Par­lia­ment in 1999, Rac­ing NSW wanted to get its event “on the world stage” and said it wasn’t ex­pect­ing such a fierce back­lash. Let’s just hope Aus­tralians are still okay with their ar­chi­tec­tural jewel be­ing all lit up in green for St Pa­trick’s Day.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.