Remember the class action lawsuit that was filed against Ornua in the US recently, disputing the marketing claim that Kerrygold is so yummy because Irish cows are fed on fresh green grass, and accusing it of “false and misleading advertising”?
Ornua has this week filed its response. The State dairy agency appears to be in no moooo’d to roll over. It is seeking to have the case thrown out of court. It argues that the marketing claim is essentially correct, because Irish cows eat fresh grass up to “95 per cent” of the time.
It also argues that the complainant, a property executive from San Diego, cannot prove which Irish cows eat grass all the time and which don’t, and which of those cows provides milk to make Kerrygold butter. It argues also that the plaintiff has no jurisdiction to take the case against the Irish company, and that his complaints are “implausible” and “fail the reasonable consumer test”.
Ornua’s lawyers dismissively and pithily sum up the case against it: “Plaintiff alleges he bought butter and suffered some unspecified economic damage as a result.
“This case is straightforward and should be dismissed in its entirety with prejudice. ”
Accounts have just been filed for Café Sol, the coffee chain purchased by Dunnes Stores three years ago, at the outset of the retailer’s strategic push to go posh.
And the figures, for 2017, show that under the Dunnes umbrella, Café Sol is perking up.
The abridged accounts suggest the coffee chain made a profit last year of close to €250,000, while shareholder funds are up to €773,000.
In the 12 months to March 2016, the last full year before Dunnes took control, the chain was losing money and shareholders funds were going in the opposite direction.
Better value beats them all. Every time.