Foot­notes

The Irish Times - Business - - CAVEAT -

Re­mem­ber the class ac­tion law­suit that was filed against Or­nua in the US re­cently, dis­put­ing the mar­ket­ing claim that Ker­ry­gold is so yummy be­cause Ir­ish cows are fed on fresh green grass, and ac­cus­ing it of “false and mis­lead­ing ad­ver­tis­ing”?

Or­nua has this week filed its re­sponse. The State dairy agency ap­pears to be in no moooo’d to roll over. It is seek­ing to have the case thrown out of court. It ar­gues that the mar­ket­ing claim is es­sen­tially cor­rect, be­cause Ir­ish cows eat fresh grass up to “95 per cent” of the time.

It also ar­gues that the com­plainant, a prop­erty ex­ec­u­tive from San Diego, can­not prove which Ir­ish cows eat grass all the time and which don’t, and which of those cows pro­vides milk to make Ker­ry­gold but­ter. It ar­gues also that the plain­tiff has no ju­ris­dic­tion to take the case against the Ir­ish com­pany, and that his com­plaints are “im­plau­si­ble” and “fail the rea­son­able con­sumer test”.

Or­nua’s lawyers dis­mis­sively and pithily sum up the case against it: “Plain­tiff al­leges he bought but­ter and suf­fered some un­spec­i­fied eco­nomic dam­age as a re­sult.

“This case is straight­for­ward and should be dis­missed in its en­tirety with prej­u­dice. ”

Spread ’em.

Ac­counts have just been filed for Café Sol, the cof­fee chain pur­chased by Dunnes Stores three years ago, at the out­set of the re­tailer’s strate­gic push to go posh.

And the fig­ures, for 2017, show that un­der the Dunnes um­brella, Café Sol is perk­ing up.

The abridged ac­counts sug­gest the cof­fee chain made a profit last year of close to €250,000, while share­holder funds are up to €773,000.

In the 12 months to March 2016, the last full year be­fore Dunnes took con­trol, the chain was los­ing money and share­hold­ers funds were go­ing in the op­po­site di­rec­tion.

Bet­ter value beats them all. Ev­ery time.

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