Gun­pow­der plot thick­ens Drumshanbo gin sells over 100,000 cases as turnover reaches €7m

The Irish Times - Business - - BUSINESS - PETER HAMIL­TON

Pat Rigney, founder of Drumshanbo Gun­pow­der Ir­ish Gin, in the Leitrim-based drinks maker’s Shed Dis­tillery where a new vis­i­tor ex­pe­ri­ence is sched­uled to open at the end of 2019

Drumshanbo, which is now avail­able in 30 coun­tries around the world, reached a ma­jor mile­stone this year hav­ing sold more than 100,000 cases, help­ing boost turnover to more than €7 mil­lion.

Drumshanbo Gun­pow­der Ir­ish Gin reached a ma­jor mile­stone this year hav­ing sold over 100,000 cases, help­ing boost turnover to more than €7 mil­lion.

The Leitrim-based drinks maker more than dou­bled its 2017 ex­ports and has sold more than €4.5 mil­lion worth of prod­uct world­wide in 2018. The brand is now avail­able across 30 in­ter­na­tional mar­kets in­clud­ing the UK, US, Rus­sia, Aus­tralia, Is­rael, In­dia, South Africa and Iraq.

Ad­di­tion­ally, the com­pany is mak­ing a large push into the travel re­tail mar­ket and has list­ings in a num­ber of high-pro­file air­ports in­clud­ing JFK in New York.

“What we set out to do was cre­ate a re­mark­able brand and a re­mark­able brand that would sell in­ter­na­tion­ally. To achieve 100,000 cases you need to be sell­ing in a num­ber of mar­kets, you need re­peat busi­ness and you need to cre­ate a brand that peo­ple will con­nect with,” said Pat Rigney, the brand’s founder.

Drumshanbo Gun­pow­der Ir­ish Gin is one of a suite of prod­ucts made by The Shed Dis­tillery, founded and owned by Mr Rigney.

Mr Rigney, a fi­nal­ist in the EY En­tre­pre­neur of the Year com­pe­ti­tion, set up the com­pany four years ago in Drumshanbo, Co Leitrim, hav­ing spent a num­ber of years in the drinks in­dus­try help­ing to estab­lish brands in­clud­ing Bai­leys. Ad­di­tion­ally, he in­vented the twin-bot­tle Sheri­dan’s Ir­ish Cream Liqueur be­fore be­com­ing an en­tre­pre­neur.

Vis­i­tor ex­pe­ri­ence

The Shed Dis­tillery ex­panded its fa­cil­ity this year to en­com­pass five pot stills and three col­umn stills. It also has its own bot­tling fa­cil­ity and be­gan the en­abling works for its new vis­i­tor ex­pe­ri­ence which is sched­uled to open at the end of 2019.

While the com­pany cur­rently em­ploys 30 staff at its fa­cil­ity, that is ex­pected to in­crease to 50 when the €2 mil­lion vis­i­tor ex­pe­ri­ence opens.

And while the Ir­ish mar­ket is im­por­tant to the com­pany, the US, fol­lowed by the UK, is the big­gest in­ter­na­tional mar­ket for its gin brand. Hav­ing signed a num­ber of deals which see it avail­able in the ma­jor­ity of UK su­per­mar­kets, The Shed Dis­tillery re­cently se­cured its first or­der in Que­bec and is also avail­able across all of the con­trol states in the US.

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