Dan­ish home fur­nish­ings gi­ant to open in Ire­land

The Irish Times - Business - - BUSINESS NEWS - PETER HAMIL­TON

Dan­ish home re­tail group Jysk plans to open 15 stores across Ire­land over the next two years, cre­at­ing more than 200 jobs in the process.

The com­pany, which sells ev­ery­thing from mat­tresses to in­door and out­door furniture, will open its first Ir­ish store in April in Naas, Co Kil­dare. A fur­ther two stores will open in Drogheda, Co Louth, and Na­van, Co Meath, in May.

Jysk sells so­fas from £175 and a din­ing ta­ble with four chairs from £100 in Bri­tain where it has 16 stores in north­ern Eng­land and the mid­lands.

The pri­vately owned Jysk is look­ing to fill deputy store man­ager and sales as­sis­tant po­si­tions for its first four stores, in­clud­ing a Port­laoise out­let which will open this sum­mer.

Jysk’s strong en­try into the Ir­ish mar­ket ap­pears to be a show of con­fi­dence in bricks and mor­tar re­tail at a time when its com­peti­tors have shied away from ex­pand­ing their phys­i­cal of­fer­ings.

Swedish ri­val Ikea re­cently es­chewed ex­pan­sion of its store net­work af­ter a strong per­for­mance on­line. The com­pany’s Ire­land man­ager said its on­line di­vi­sion was now cen­tral to its growth plans.

Nev­er­the­less, Jysk’s Ire­land head of re­tail said the mar­ket was a “very im­por­tant” one, given the “prom­i­nent po­si­tion the re­tail in­dus­try holds in the coun­try”.

“As a com­pany, we fo­cus on en­ter­ing a new mar­ket each year, and we are ex­cited that 2019 is the year we bring our brand to Ire­land,” said Roni Tuomi­nen.

In ad­di­tion to its phys­i­cal store open­ings, Jysk’s head of­fice in Dublin will open early this year where it will fill 10 roles in sales, mar­ket­ing, hu­man re­sources and fi­nance. The re­tailer’s on­line ser­vice will be avail­able from April 15th.

Re­tail sec­tor

Mr Tuomi­nen, who will build the Ir­ish di­vi­sion of the busi­ness, has spent nearly two decades in the re­tail sec­tor in Fin­land, both at Jysk and re­tail group Clas Ohlson.

Founded in 1979 by Dan­ish bil­lion­aire Lars Larsen, the com­pany last year recorded turnover in ex­cess of €3.5 bil­lion. Mr Larsen is ranked as the

Jysk sells so­fas from £175 and a din­ing ta­ble with four chairs from £100 in Bri­tain

world’s 514th rich­est per­son by Forbes, with a net worth of $2.8 bil­lion (€2.46 bil­lion).

Jysk has more than 2,700 stores and 23,000 em­ploy­ees across 51 coun­tries. In Ger­many and Aus­tria the group op­er­ates un­der the Dänis­ches Bet­ten­lager name.

Jysk, which sells ev­ery­thing from mat­tresses to in­door and out­door furniture, is to cre­ate more than 200 jobs across 15 stores in Ire­land

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