Ul­ster Bank in­vests €1.4m in mort­gage ad­ver­tis­ing cam­paign

The Irish Times - Business - - BUSINESS NEWS -

Ul­ster Bank is spend­ing €1.4 mil­lion on a mar­ket­ing push to at­tract more “movers and switch­ers” to its mort­gage books. The lender’s ad­ver­tis­ing cam­paign, de­vel­oped by Dublin-based creative agency Boys and Girls, is fo­cused on win­ning cus­tom from fam­i­lies look­ing for more liv­ing space and bor­row­ers chas­ing lower rates.

The cam­paign, which will pro­mote Ul­ster Bank’s cur­rent fixed-rate mort­gage and le­gal fees of­fer, will run across tele­vi­sion, cinema, video-on-de­mand, ra­dio, out-of-home, dig­i­tal and so­cial me­dia for the next five weeks.

Me­dia plan­ners Spark Foundry, which is part of the Core group, pro­duc­tion com­pany An­ti­dote and di­rec­tor Ben Liam Jones also worked with Ul­ster Bank on the cam­paign, while post-pro­duc­tion was com­pleted by Wind­mill Lane and Locky But­ler Sound.

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