Music is still about community, it’s just that it’s moved
IT’S RECORD Store Day tomorrow. And the day after that and all next week and all next month too. I know, you thought it happened last week, but that’s the problem. Record shops are not just for Record Store Day (or Christmas).
As the annual hoopla about celebrating independent record stores fades for another year, many at the coalface will wonder, as they look at empty stores and deserted tills, whether they will still be around for Record Store Day 2013.
Having a nominal day that focuses on independent music retailing doesn’t change the bigger picture and an annual Record Store Day cannot and will not bring the good times back.
The game has changed and your average music consumer is not returning. Special in-store performances and limited vinyl releases (as if you have to be a format snob to frequent record stores) are not going to save the sector.
For those of us who grew up in those stores, spent all our money in them and can remember exactly where we purchased which album, it’s a sad state of affairs. You don’t like seeing your old haunts disappearing.
Yet for those who still love new music, the arrival of the internet means having a record store on tap 24/7. (It’s at this point that someone will mention the social aspects of stores and it’s at this point that we will point them towards Twitter and gigs.)
Music has always been about community, but that community has simply moved elsewhere.
Some will still frequent bricks-and-mortar stores, but that diminishing number is probably not enough to keep the doors open in the long run.
Start planning now for itunes Day 2020 and Beatport Day 2025.
Record Store Day: it can’t bring the good times back