Played in Mi­ami, ID-d on Shazam, every­where by sum­mer

The Irish Times - Friday - The Ticket - - COVER STORY -

If you want to know the songs which will fea­ture heav­ily on the ra­dio and in clubs this sum­mer, you should have been in Mi­ami in March. That’s when the Win­ter Mu­sic Con­fer­ence pitched its tent in the city and pulled in DJs, pro­duc­ers, dance mu­sic wide­boys, club run­ners and EDM freaks of ev­ery stripe.

This year’s WMC was wall-to-wall with par­ties, club nights, talk­ing shops and es­pe­cially fresh tunes. Just as SXSW has be­come a re­li­able go-to guide to bands and live acts, WMC pro­vides a usu­ally de­cent barom­e­ter to fu­ture dance­floor hits.

In this re­gard, it will be in­ter­est­ing to gauge Shazam’s hit rate in six months’ time. Not con­tent with pro­vid­ing its own pre­dic­tions for the bands to watch in 2014 a while back, the mu­sic ID ser­vice has now tal­lied its find­ings from Mi­ami to come up with a list of the most-tagged tunes in the city dur­ing WMC.

Aside from the new Duke Du­mont track, Galan­tis (see New Mu­sic be­low for more on them) and the ex­cel­lent Changes from Faul & Wad Ad & Pnau, there are also men­tions for Gareth Emery’s U, a Tiesto remix of John Leg­end’s All Of Me and Dil­lon Fran­cis & DJ Snake’s Get Low.

While most of the tracks are prob­a­bly al­ready signed and ready for full re­lease, Shazam’s gump­tion in this re­gard is to be saluted. The ser­vice is sim­ply min­ing its own data to come up with the tracks ID’d by users, but it pro­vides a much more telling heads-up than a gush­ing press re­lease.

If enough pun­ters in Mi­ami dur­ing the white heat of WMC are cu­ri­ous to find out more about a track, you can sure that pun­ters else­where will also be drawn to it. Shazam – the talent scout with­out the large ex­pense claims.

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