Things go better with Bechdel
We promise this will be the last story on the Bechdel Test (for a while, anyway). As we’ve mentioned many times before, the informal test, devised by cartoonist Alison Bechdel, assesses gender equality in film-making. In particular, it addresses whether or not a script allows female characters to speak to one another about anything else aside from men. It’s been confirmed that films which pass the test perform , on average, slightly better at the box-office than those that fail. “Films that feature meaningful interactions between women may in fact have a better return on investment, overall, than films that don’t,” the report concluded. This shouldn’t surprise us. The Hunger Games is a smash. Divergent has done well. And, two weeks ago, Frozen became the most successful animated film ever at the box office.