BMW and MINI announce new pricing across both brands
BMW Group Ireland has announced a price reduction across its BMW and MINI brands. The average price reduction is 5.1 per cent, representing an average saving of €3,296 on new BMW models. Meanwhile for MINI, the average reduction is -3.9% or €850 across its range.
Paulo Alves, Managing Director BMW Group Ireland said: “The change in our pricing is designed to make it even more compelling for customers to stay in BMW’s Irish network and offset currency fluctuations. We are offering this decrease at a time when the industry is faced with increasing prices due to VRT changes announced in yesterday’s Budget and new EU legislation with WLTP ( Worldwide Harmonised Light Vehicle Test Procedure).
Announced earlier this year, all BMW and MINI vehicles sold in Ireland are fully compliant with the new WLTP test regime legislation which came into effect in September. This is a further step in ensuring customers have easy access and value when looking to buy a BMW or MINI model”.
In addition, MINI Ireland is announcing new simplified product offering for customers across its entire range. The new MINI range now offers three styles for each model; Classic, Sport and Exclusive. These changes are designed to make it easier to order a MINI in five simple steps. While maintaining MINI’s famous levels of customisation, two new functional optional packs will be introduced; ‘Comfort Pack’ and the ‘Comfort Plus Pack’. These changes mean that additional standard equipment will be featured on all new MINI models including; interior ambient lighting, MINI logo projection from the driver door, automatic headlights and rain sensors.
BMW Ireland’s campaign for the 191 buying period will go live on Monday 15th October with all information available on www.DiscoverBMW.ie.
BMW is also offering low APR’s on BMW Select (PCP) plans and also Hire Purchase contracts, for example the APR on BMW 1 Series and BMW 2 Series models is 1.9%. It couldn’t be a better time to look at a BMW model with the new BMW X5 due to make its Irish debut on the 1st of December or the new BMW 3 Series which is available to order now.
The epitome of driving pleasure. The new BMW 3 Series.
The BMW 3 Series represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. Highlights to the new BMW 3 Series include new powertrain technology and a body and chassis design geared squarely to maximising agility and dynamics create an ideal platform for an enthralling driving experience. The new BMW 3 Series comes as standard with a newly developed lift-related damper control system, which plays a significant role in giving the car its successful blend of sporting prowess and ride comfort. And as technology becomes a major focus for customers, BMW is introducing BMW Intelligent Personal Assistant which responds to the prompt “Hey BMW”. The driver and passengers can speak with “him” and he is capable of learning getting better at his job all the time. The Intelligent Personal Assistant opens up a whole new avenue of interaction between the driver and car. Customers can even give their vehicle’s Intelligent Personal Assistant a name and therefore give him an even more defined personality.