‘Sig­nif­i­cant in­crease in team ex­penses can­not be ig­nored’

The Kerryman (Tralee Edition) - - SPORT -

WE are pleased to re­port that 2018 was a good solid fi­nan­cial year for Kerry GAA. While our Se­nior foot­ballers ex­ited un­ex­pect­edly at the new Su­per 8s stage of the Cham­pi­onship, which has its own fi­nan­cial im­pli­ca­tions across the board in terms of fundrais­ing abil­ity and sales in our GAA Store in Kil­lar­ney, other ar­eas per­formed well con­tribut­ing to the solid fi­nan­cial re­turns and con­tin­ued progress of the board.

On re­view of the fi­nan­cial state­ments the re­sults show a re­tained profit of €539k com­pris­ing of an op­er­at­ing profit from day to day ac­tiv­i­ties of €111k, do­mes­tic fundrais­ing of €266k and the Five-Year Ticket Scheme of €161k .

To keep Kerry teams suc­cess­ful, huge ef­fort is re­quired from play­ers and man­age­ment alike which in turn de­mand more re­sources re­sult­ing in costs to the board re­flected in our team ex­penses es­pe­cially in the area of player wel­fare and med­i­cal ex­penses. The re­sults achieved for 2018 would not be pos­si­ble with­out the sup­port of our play­ers and man­age­ment teams who are well aware of the tight fi­nan­cial con­straints that we have to op­er­ate within.

We would sin­cerely like to thank our sup­port­ers, spon­sors and fundrais­ing com­mit­tees for all their help and sup­port in our fundrais­ing ac­tiv­i­ties dur­ing the year.

RE­CEIPTS

WITH gate re­ceipts a very im­por­tant rev­enue stream for the board, fig­ures this year show an in­crease of 25% from the pre­vi­ous year with an in­crease of €90k. The Se­nior Foot­ball Cham­pi­onship in­creased by €96k as a re­sult of a re­play at the semi-fi­nal stage and an in­crease in at­ten­dances across the cham­pi­onship along with the na­tional in­crease to €20 for ad­mis­sion to the county fi­nal. The Club cham­pi­onship month of April this year also con­trib­uted in­creases of €35k with the In­ter­me­di­ate fi­nal a stand out, while in the Hurl­ing Cham­pi­onship we had a de­crease of €38k com­pared to last year’s fig­ures which in­cluded a county fi­nal re­play and ear­lier round draws as well. Clashes with na­tional fix­tures on TV also added to re­duced at­ten­dances.

IN­COME

COM­MER­CIAL In­come proved very solid again this year with an in­crease of €20k mainly aris­ing from ad­di­tional roy­al­ties from the sale of the new Kerry GAA ‘Back to Gold’ jer­sey. We would like to thank Kerry Group as our ma­jor spon­sor, and all our com­pe­ti­tion and as­so­ciate spon­sors for their con­tin­ued sup­port through­out the year. Spon­sor­ship is cru­cial in meet­ing the fi­nan­cial de­mands and com­mit­ments each year. The Kerry GAA Store in the Kil­lar­ney Out­let Cen­tre again de­serves spe­cial men­tion mak­ing a profit of €64k. Sin­cere thanks to Niall O’Cal­laghan and Noreen Cooper and the staff along with John Joe O’Car­roll and John O’Leary who rep­re­sent us on the Board of the Kerry GAA Store for their out­stand­ing work and mak­ing this ven­ture a very im­por­tant rev­enue stream for Kerry GAA.

AC­TIV­I­TIES

THE Kerry GAA Night of Cham­pi­ons at the Dog Track again proved to be a huge suc­cess. The event raised €62k and has now gen­er­ated more than €520k for Kerry GAA since 2010. We would also like to recog­nise the ef­forts and con­tri­bu­tions of our Golf Clas­sic Com­mit­tees in Kerry and Dublin which gen­er­ated €39k for the board. To all the clubs for tak­ing up the an­nual church gate col­lec­tion on be­half of the board, bring­ing in €15k in 2018. Devel­op­ment fundrais­ing brought in

€126k with a Cor­po­rate Din­ner in Dublin and a Golf Clas­sic in New York. Un­for­tu­nately the Fitzger­ald Sta­dium fundrais­ing is down €38k this year and hope­fully this can be re­stored to pre­vi­ous year’s fig­ures in 2019.

Cairde Chiar­raí un­der the chair­man­ship of Mike McCarthy again made a wel­come con­tri­bu­tion of €50k to the board along with €45k from the busi­ness peo­ple of Tralee through the Austin Stack Park fundrais­ing com­mit­tee un­der the chair­man­ship of Tony O’Ke­effe.

DEVEL­OP­MENT

COACH­ING & Games Devel­op­ment con­tin­ues to pro­vide high qual­ity coach­ing to our clubs, schools, coaches and IT Col­lege Tralee. With eight full-time coaches em­ployed, Donal Daly and his team pro­vide the nec­es­sary coach­ing struc­tures and sup­port sys­tems to en­sure all our clubs and schools are pro­vided with the high­est coach­ing stan­dards. The Sum­mer Camps again this year went from strength to strength with over 7,000 par­tic­i­pants and pro­vided a wel­come boost to the boards fi­nances. With Ter­ence Houli­han as Coach­ing of­fi­cer, this is a very ac­tive brief within the board which in­cludes all our devel­op­ment squads in hurl­ing and foot­ball along with the Sum­mer Camps.

IN­COME

CEN­TRAL Coun­cil team ex­penses, Provin­cial Coun­cil ex­penses and other grants along with Other Match Tick­ets re­flects Kerry’s par­tic­i­pa­tion in com­pe­ti­tions to All-Ire­land fi­nal stage. With All Ire­land suc­cesses for our Mi­nor and Ju­nior foot­ballers, along with our U-21 hurlers, we also re­ceived ex­tra fund­ing for our Se­nior foot­ballers in­volve­ment in the Su­per 8s re­flected in the in­crease in spe­cial grants. There is a re­duc­tion in the field rent in Austin Stack Park with sell out crowds in 2017 in the Al­lianz League games against Dublin and Mayo. This fig­ure should in­crease again in 2019 with a re­turn of the same teams un­der lights in next year’s Al­lianz League.

EX­PENSES

TEAM ex­penses over­all re­turn the same as 2017 and will al­ways be a chal­lenge to the board to main­tain. How­ever while there were some no­table cost re­duc­tions in some ar­eas, there were sig­nif­i­cant in­creases in the Se­nior foot­ballers and Se­nior hurlers which can­not be ig­nored. This is as a di­rect re­sult of in­creased man­age­ment teams and panel sizes. Cen­tral Coun­cil Team Ex­penses grants of €155,210 and Provin­cial Coun­cil team ex­penses of €57,860 need to be off­set against the over­all fig­ure leav­ing a net cost to Kerry GAA of €819K for all our in­ter-county teams.

Phys­io­ther­apy and med­i­cal ex­penses of €168k are down €16k from 2017 and re­flect the hard work of all try­ing to con­tain it. This is a ma­jor ex­pense item to the board and pro­vides a huge chal­lenge in try­ing to pro­vide best med­i­cal cover to our teams at the low­est pos­si­ble cost.

Player wel­fare will al­ways be top pri­or­ity in Kerry GAA but close at­ten­tion will al­ways have to given to this area due to the amount of ac­tiv­ity and costs in­volved.

MAIN­TE­NANCE

EX­PEN­DI­TURE on the up­keep and main­te­nance of grounds is up on last year by €16k with Cur­rans Cen­tre of Ex­cel­lence now up and run­ning. This fig­ure in­cludes all our grounds be­ing Ca­her­slee, Fitzger­ald Sta­dium, Austin Stack Park and the Cen­tre of Ex­cel­lence. Also in­cluded are ex­penses re­lat­ing to the pitch at the Tralee Sports Com­plex.

EX­PENSES

AD­MIN­IS­TRA­TION ex­penses of €316k show an in­crease of €25k from our 2017 ac­counts. The main in­crease here is in wages and salaries with in­creased staff costs and also an in­crease in the de­pre­ci­a­tion charge along with mis­cel­la­neous ex­penses.

EX­PEN­DI­TURE

CAP­I­TAL ex­pen­di­ture of €1.292m con­sists of fur­ther works car­ried out dur­ing 2018 on the Cen­tre of Ex­cel­lence in Cur­rans along with the pur­chase of a trac­tor, mower, kit van, etc.

CHAL­LENGES

AS stated ear­lier, 2018 has again been a very solid fi­nan­cial year for Kerry GAA and has us in a very healthy po­si­tion. How­ever while all ob­servers and com­men­ta­tors will re­port on the present, it’s im­por­tant to point out the chal­lenges and com­mit­ments that lie ahead. The con­tin­ued up keep and run­ning of Cur­rans Cen­tre of Ex­cel­lence will al­ways present its de­mands along with the devel­op­ment in IT Tralee which is near­ing com­ple­tion. New plan­ning per­mis­sion has been re­ceived dur­ing the year for the Score Board end of the Fitzger­ald Sta­dium and works will also need to be com­plete on the wall at the St Fini­ans side of the ground.

All of these pro­jects will re­quire money away from the day to day run­ning of the board. As a re­sult we have set up a Cap­i­tal Sink­ing Fund this year and have put away €100k to start off with out of this year’s fi­nances. Hope­fully this pol­icy can be re­peated in the years ahead and when cap­i­tal in­vest­ment will be re­quired by the board in the fu­ture, the funds will be there to meet it and will not re­quire ad­di­tional bor­row­ing.

With the loss of a Kerry / Cork Mun­ster Se­nior Foot­ball Cham­pi­onship to Kil­lar­ney over the next few years, we were hope­ful that the in­tro­duc­tion of the Su­per 8s home game would fill this rev­enue void, but un­for­tu­nately re­sults dic­tated oth­er­wise. Hope­fully changes to this for­mat be­ing pro­posed where the provin­cial win­ners would have their first game at home will help fi­nan­cially should we win the Mun­ster Fi­nal.

Team man­age­ment and panel sizes will also pro­vide a chal­lenge to the board along with ev­ery other County Board in the coun­try. While it’s ev­ery County Board’s am­bi­tion to pre­pare their teams to the very best and have some sil­ver­ware at the end of the year, if trends con­tinue the costs will just be­come pro­hib­i­tive or will come at a cost to some other ar­eas of the board.

In­ter­na­tional fundrais­ing will con­tinue well into 2019 and be­yond with the monies gen­er­ated used to meet the cap­i­tal re­pay­ments of Cur­rans and IT Tralee. Kerry’s suc­cess at In­ter­na­tional fundrais­ing is widely ac­claimed both at home and abroad and is a credit to all in­volved. Now we see other coun­ties fol­low­ing Kerry’s model go­ing abroad do­ing the same thing, it is ex­pected there will be some im­pact, so we will need to be proac­tive, in­no­va­tive and stay ahead of the game.

COM­MIT­TEE

THIS year we saw the in­tro­duc­tion of Aileen Stack to the com­mit­tee re­plac­ing Mau­reen O’Shea as Sec­re­tary. Aileens pro­fes­sion­al­ism and con­tri­bu­tion has been greatly ap­pre­ci­ated. The Com­mit­tee un­der the Chair­man­ship of Michal John Kear­ney met reg­u­larly dur­ing the year to as­sess and re­view the fi­nan­cial per­for­mance of the board and pro­vide ad­vice and di­rec­tion on an on­go­ing ba­sis.

This year also saw Mau­rice O’Meara em­ployed as our new Com­mer­cial Man­ager. Based in the Cen­tre of Ex­cel­lence, this new role was cre­ated to bring in new com­mer­cial rev­enues to the board to meet the on­go­ing cap­i­tal com­mit­ments and rev­enue costs. We wish Mau­rice ev­ery suc­cess in the fu­ture.

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