Ateca, new direction for SEAT
THE new Ateca, SEAT’s first SUV model is a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility. First- class connectivity, innovative assistance systems and highly efficient drives are among its technology highlights and make the Ateca one of the most innovative SUVs in the segment.
Outstanding quality, precision production and excellent value- for- money make the Ateca a true SEAT. Front and centre, however, is its agile, light- footed and precision driving fun – the Ateca makes every day and every kilometre that little bit more of an experience.
‘ The SEAT Ateca is perfect for an urban lifestyle. It possesses stunning design and dynamics, and boasts compelling quality and utility. But above all, the Ateca exudes unmistakable character,’ says Luca de Meo, President of SEAT, S. A.
‘ Our first SUV marks the start of a new era for SEAT. The Ateca is a clear development of the Leon DNA and will drive forward the success of the Leon range. SEAT is a brand on the move.’
When the SEAT Ateca begins advance sales this spring, it will be available in a wide range of variants. The choice of powerful turbocharged TSI petrol and TDI diesel engines spans from 85 kW / 115 PS to 140 kW / 190 PS, with either front- wheel or allwheel drive, not to mention manual or dual- clutch DSG transmissions.
The extensive array of technology options extends from full- LED headlamps through a broad portfolio of assistance systems, like the innovative traffic jam assist and the new Emergency Assist, to a package of latest- generation infotainment systems with 8- inch touchscreens and Full Link connectivity. Three equipment lines offer colours and top- quality materials to suit every taste, the top- of- the- range being the Ateca XCELLENCE.
Niall Phillips, Brand Director, SEAT Ireland said the Ateca marks the brands entry into a new segment for us and it will, we believe, set the standard in its class.
‘ The introduction of the Ateca comes at a time when the mid- size SUV segment has seen phenomenal growth, up 51 per cent year to date compared to the same period in 2015, increasing its share of the total market from 16.7 per cent to 19 per cent which makes it one of the core segments. The announcement of the Ateca adds to what is already an extremely exciting time for the SEAT brand as we’re currently in the process of rolling out a full re- brand of our dealerships to ensure that our 22 strong dealer network can offer an even better experience with greater choice to their customers.’
The Ateca’s design is utterly unmistakeable offering a striking combination of dynamism and functionality. Many elements, like the trapezoidal grille, the side blisters with their minimum radii and maximum sharpness and the triangular light signatures, are typical of brand icons, such as the Leon. Yet every single detail has been carefully developed to the next level for the Ateca.
The front end of the Ateca is 100 percent SEAT and yet 100 percent SUV. The large, high grille brims exude self- confidence, while the sharply defined lights and substantial air intakes leave no doubt as to the Ateca’s dynamic credentials. At the same time, the SUV maintains a muscular stance that exudes solidity and reliability.
The Ateca’s dynamic drive comes courtesy of a palette of state- of- theart power units – all of them turbocharged. Ranging from 85 kW / 115 PS to 140 kW / 190 PS with outstanding torque figures across the board, they meet every possible performance desire.
The array of diesel engines starts with the 1.6 TDI and 115 PS. The 2.0 TDI is available with 150 and 190 PS. Consumption figures range from 4.3 to 5.0 litres / 100 km, the CO2 figures from 112 to 131 grams/ km.