White Hag Brewery introduces new lager
The White Hag Brewing Company from Ballymote launched a brand new lager over the weekend and in the process gave punters the opportunity to donate their purchase price to a good cause.
Róc, a new ‘ Modern Pils Lager’ was available in Sligo throughout the weekend in most good outlets stocking The White Hag.
Róc is a modern take on a classic style.
Utilising new- age hops from a noble lineage, plump coastal- grown Irish barely, and pure mountain water, the brewery has created a lager with a fresh, classic Pils flavour, a light fruity aroma, and a balanced finish.
As well as giving the local loyal fanbase a chance to taste the beer for the first time, the brewery decided to raise some funds for local charities and good causes.
All proceeds from sales on the night went directly to a worthy cause associated with each bar.
Each bar involved highlighted one local cause and punters were asked to donate the price of the pint into the bucket on the counter.
Paul Mullin, Managing Director said: “This is the most accessible beer we’ve made and has a flavour and style that people in Sligo will be well accustomed to.
“There is a huge demand for entry level craft beers that are of a high quality, with a mid range of alcohol and made locally, and we feel this will be a hugely popular beer locally, as well as across Ireland.
“We are also delighted to work with our loyal publicans to ensure all proceed go back to a good cause too.”
The Ballymote based White Hag brewery enjoyed an outstanding 2016 and have huge plans in store for 2017.
There are plans to increase the workforce throughout the year.