New Ibiza best SEAT design in AO segment

THE NEW Ibiza is the best design SEAT has ever produced in the A0 segment.

Solid proof of this is how successful the SEAT Ibiza has been in numerous international design contests. The most recent, is the ‘Winner, Excellent Product Design Transportation’ prize at the German Design Awards organised by the German Design Council. On top of purely aesthetic criteria, such as design quality, its image or brand value, the German Design Award panel has also taken many other things into account when awarding this prize to the SEAT Ibiza. Among many, ones worth pointing out include general concept, level of innovation, ease of use, functionality, practical value, sustainability, eco-quality, profitability, quality and technical excellence and even manufacturing systems. The German Design Award has been one of the most respected design awards in the world and has enjoyed great prestige since 2012 as well as being the main international prize for the German Design Council. It’s designed to recognise unique, innovative and high-quality design trends in the field of international design. ‘ The Ibiza represents the culmination and maturity of our SEAT design DNA,’ said Alejandro Mesonero-Romanos, Design Director at SEAT.