Peugeot Records Strongest Performance in Irish New Car Market in January 2018

PEUGEOT recorded the strongest performance in the Irish new car market this January, as demand for the Peugeot range continues to soar; the lion brand saw a huge 7 1% increase nationwide in passenger car registrations for the first month of 2018. The success comes on the back of demand for the Peugeot 2008 SUV, the Peugeot 3008 SUV, crowned Irish Car of the Year 2018 and the newly launched 5008 7-seat SUV. The strong growth assured the Peugeot marque of a top ten place in the sales league and a 4.3% overall market share, cars and vans combined. Peugeot car registrations in Sligo jumped 2400% in the same period, massively outperforming even the strong national average Peugeot growth, thanks to the recent appointment of Kevin Egan Car Sales to the Peugeot Dealer Network. Peugeot now holds a 6.8% car market share in the County.

Colin Sheridan, Sales and Marketing Director said: “Despite the slight contract in the new car market, we are delighted to report a growth of 7 1% in what is clearly the most important month of the year for new vehicle sales. Indeed, it’s the strongest performance Peugeot has recorded in Ireland since the year 2007. Our excellent SUV line-up, together with a five year warranty and attractive low-cost finance options across the range, plus attractive consumer offers across many Peugeot models has most certainly attracted conquest sales.”

He continued: “Thanks to a number of Dealer appointments in the last 12 months and our ongoing Network development plan, we’ve seen tremendous growth in a number of counties, including Sligo where our growth of 2400% outperformed the national average. I congratulate Kevin and Mark and the team at Kevin Egan Car Sales for their excellent start to the year.”

The growth has solidified Peugeot’s position as a top ten best-seller in the country, as the brand now looks forward to a number of further new product launches and Dealer appointments in 2018.