@HYMAG_

Even the most ardent of magazine aficionados should bow down to James Hyman; a legitimate mag fanatic and former MTV scriptwriter who, upon snatching the Guinness World Record for Largest Collection of Magazines in 2012 (50,953 at the time), began turning his passion project into a multifaceted record of popular culture in print. An ever-evolving cultural resource with upwards of 120,000 titles (and counting) that are currently being digitised, the archive welcomes donations of magazines, ephemera and other printed matter within its curated pop-culture framework… I implore any Irish fashion publishers to ship off some of your prized issues, thus ensuring their carefully-formed contents outlast us all. Contact jh@hymag.com for details on how to donate. #becontentwithcontent