SuperValu introduces 100 per cent compostable shopping bag
SUPERVALU is to introduce 100% compostable and reusable shopping bags early next month.
The company has said that the introduction of these bags will result in 2.5 million plastic bags being removed from circulation. This announcement follows the introduction of fully compostable fruit and vegetable bags for customers in 2018, which, to date, has resulted in 2.7 million single-use plastic bags being removed from stores.
SuperValu currently has a sustainable packaging strategy, which aims to make 100 per cent of its own brand and fresh fruit and veg packaging recyclable, reusable or compostable by 2025.
The new shopping bag, priced at 89c, is made from a blend of renewable raw materials. When it has been used as many times as possible and is ready for the bin, it can be disposed of in the brown bin and is then fully broken down once taken to industrial composting sites, turning into water and CO2 within 90 days.
Martin Kelleher, MD of SuperValu, said: ‘Our customers expect SuperValu to help them make more sustainable choices and we’re committed to doing just that. Reducing our environmental impact on the planet is a core focus of our overall strategy to help build sustainable communities and we have already made significant steps forward in this area.’
Martin Kelleher, MD of SuperValu, with one of the new bags.